Let's continue with the 2012 topic - Institute for Human Continuity

Should someone take advantage of other people´s fears? How would you feel if someone could gain a great income from causing mass panic? Now a days, many organizations and individuals have seen an opportunity to generate money by exploiting the topic of the year 2012. This topic has become so controversial and so popular that anyone who just pronounces the number "2012" catches as many glances as you can imagine. And when you add up all the news about the flu pandemic, "2012" just gains momentum and amazingly increases its popularity. Many take advantage of that.

Now I would like to talk to you about what the advertising industry calls "Viral Publicity".
What is viral publicity? Here´s a definition I found on the Internet:
Viral Publicity is doing things that get attention for your company, whilst causing frenzied fans to fanatically fantastically spread your message for you, thereby creating new uses of your product, new slangy slogans, new communities of shared interest, and new ways of being who you think you are.

Well let me tell you that the movie "2012" is coming soon to a theater near you. Yes, indeed it is. Why? Because this is such a popular topic that for sure, can generate millions of millions of "THE GREEN". And guess what? Do you know that some people believe that there's no such thing as BAD PUBLICITY? That's true. You may speak good or bad things about a person, but if it is controversial enough, I can assure you that a lot of people around the world are going to want to know what is that thing that you are saying about that person. Viral publicity may use as many weapons as it can to fire up a massive and effective advertising campaign; or it can just be used to make something more popular. Well, this is what the creators of the film 2012 are doing. They are trying to tell the public that the year 2012 is a guaranteed apocalyptic year, and that MOST of the human civilization will be wiped out. Why are they doing this? Simple, to catch everyone's attention and guarantee the film´s success. How are they doing this? Well, for starters, they created a very serious website for a fictitious organization called, The Institute for Human Continuity. http://www.instituteforhumancontinuity.org/.
The idea is to get as much people as they can to be interested in the movie. But how? By taking advantage of their fear. If someone assures you that the world will experience a calamity of apocaliptic proportions, but they also say that they can help you survive that calamity, wouldn't you be REALLY interested in knowing what they have to say? Of course you would. This is a genius idea or a macabre one. Depends on the point of view. I would incline for the latter.

These people don´t mention the good things that the Mayan Civilization said about the famous or infamous year, 2012. So to end this post, I would like to say that to you: Be aware that many are going to try take advantage of your fears, and that NOT everything that you may find about 2012 is necessarily true. There are many jokers out there. That´s why we must all be constantly vigilant. That year will come no matter what. If you are afraid, it is probably because you "owe" something. We shouldn´t wait for something to scare us to start doing good things in this world. Just stop doing "The Bad" and start doing "The Good". That would make this a better world to live in; and if something apocalyptic happens, at least you will have your piece of mind. Be the light you want to see, everyone. GOD bless you all.